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As we’ve learnt from the budget inkjet printer market a cheap printer doesn’t necessarily mean low running costs in terms of prices of printer cartridges. The normal trick of manufactures is to sell a printer as cheap as possible and then make the profit back on the sale of consumables. Samsung CLX-2160 toner cartridges are cheaper than your usual Samsung toner cartridges but they print less and this reduces there cost per page to around 1.8p black and 8.7p colour which makes the printer slightly more expensive to run than a standard colour laser printer but still good value. Samsung boas that the CLX-2160 is the worlds smallest colour laser multifunction printer and it easy to see why, it amazingly compact for something that packs so much into it. Being a budget printer there must be some downside to the Samsung CLX-2160 being so cheap it’s revealed in the average output quality. Text is quite clear even at small font sizes, but colour printing of images was far from perfect and appeared grainy, dull and flat especially when printing photos. Printing speed is also a victim of the Samsung CLX-2160’s budget price tag, with a reasonable black printing speed of 16ppm but below average 4ppm for colour. Colour printing takes four times as along because the CLX-2160 only have one imaging drum for all of the four colours to share and as result makes colour printing four times slower because it must makes four passes on the imaging drum for each print. This is not really a fault it just always going to be the case and if it where improved the result would be a higher purchase price for the CLX-2160 so its horses for courses. Overall the Samsung CLX-2160 is a designed to fit a very specific market and it delivers pretty well on what it designed to do.

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If you are a small business owner, entrepreneur or independent contractor you definitively know the value of a huge database of clients which are highly responsive to your products and services. Customers is the fuel of any business without them everything else is meaningless, this is why executing the right marketing strategy is of the highest importance. With the right marketing strategy in place a business can grow and succeed.

There are several marketing strategies, some are done online and others off-line. We will focus in off-line marketing, as you know there are several ways to advertise your business off-line, you can use word of mouth advertising which is very common but limited, you can pay a local radio or TV station to air your advertisements however this last method is very expensive and often not practical for entrepreneurs.

This is where printed media comes into play as a great marketing strategy. With printed media a business can be promoted in a cost effective way, printed products are designed to grab the attention of people who come across your ad and can be used to do direct sales and to build the brand of your business, as you see printed media is the complete starter package for small businesses who want cost effective advertising. Even large businesses use this form of advertising because it is very effective. Some examples of printed products are:

Brochures:
If your business has a wide selection of products or offers many services you can categorize them in a way that attracts your clients by providing printed brochures, these can be given away to promote your business and create sales.

Business Cards:
Out of all forms of printed advertisement, this is the one people are most familiar with. Business cards create the image of a successful business, people want to deal with successful individuals and business cards certainly do that job. They are great to create new business contacts during networking meetings and can certainly make an impression in customers.

Calendars:
Yet another useful tool which can be given away to clients who have purchased something from your business, you can get as creative as you can with these printed tools. If you order a great design with an attractive logo and non-invasive advertisement it is almost guaranteed that people will use your calendar every day of the year, which makes this a very effective tool which works all year long.

Envelopes:
If you have acquired enough customers you can have custom envelopes with your company logo printed on them in order to boost your image and create customer awareness. This is also great to build your brand.

The list of printed products can go on and on however the message is quite clear, when it comes to effective forms of small business advertising, printed media will definitively come in first place because it is cost effective, attractive and can help you create sales and build your brand all at the same time.